Overview & History

     

    Who is Artsopolis?

    Artsopolis is a program of Arts Council Silicon Valley (ACSV), in partnership with the San Jose Convention and Visitors Bureau. The program has been funded by The John S. and James L. Knight Foundation, The William and Flora Hewlett Foundation, The David and Lucile Packard Foundation, the City of San Jose, Adobe, Applied Materials, and the National Endowment for the Arts.

    ACSV originally established this marketing program to support and enhance the marketing and audience development activities of Arts and Cultural organizations in the Silicon Valley region. Today, our services go beyond Silicon Valley to provide technology and expertise in audience development and cultural engagement to communities throughout North America.

     

    What is Artsopolis?

    The local Artsopolis.com website is Silicon Valley’s leading online guide to Arts and Culture - a comprehensive calendar listing over 1,000 cultural events at any given time, as well as 1,200 plus organizations and venues. Artsopolis also offers other listings to support the cultural industry including jobs, workshops, auditions, volunteer opportunities, individual artist profiles, and full and half-price tickets.

    The program was created to implement a vision of collaborative Arts marketing for the Silicon Valley region, developed under a 2000 planning grant funded by the John S. & James L. Knight Foundation. With initial funding from The Knight Foundation, The William and Flora Hewlett Foundation, The David and Lucile Packard Foundation, and the San José Office of Cultural Affairs, and with Arts Council Silicon Valley (ACSV) serving as its host institution, the marketing partnership was initiated in July 2001.

    In the two subsequent years, the program began to take formal shape through the creation of a community-based steering committee, the hiring of staff, the convening of constituent organizations, and the establishing of infrastructure and appropriate technologies.

    Marketing Roundtables with Silicon Valley Arts organizations in early 2003 made it increasingly clear that their immediate need for greater visibility far outweighed their need for long-term marketing infrastructure or market research development. Ongoing discussions confirmed that the greatest demand for AMP’s services would be to help promote these organizations’ current events in a focused effort to increase attendance. The overwhelming consensus was that Artsopolis’s initial efforts should be focused around an consumer-oriented events-calendaring website – the one project originally deemed the most difficult.

    Artsopolis.com made its formal debut on August 7, 2003. The website’s immediate success, together with its subsequent name recognition by both constituents and consumers, established tremendous credibility for AMP within the Silicon Valley Arts community. With the introduction of online ticketing in October 2005, AMP is now looked to as the “go-to” organization for the majority of the region’s arts marketing and audience development efforts.

    In 2009, the ongoing program development and strategic planning processes are overseen by a 12 member Board of Governors made up of regional leaders from corporate and nonprofit marketing, tourism, technology, and cultural development backgrounds.

     

    Why Artsopolis?

    For Arts Service Organizations:

    The Artsoplis system provides arts service organizations (ASO's) with powerful tools to serve a large number of its constituent organizations with as little effort as possible. The system not only provides for a powerful calendaring solution, but through other modules helps to serve the full breadth of a cultural community. The system is further designed to provide powerful tools for search engine optimization (SEO) and reporting.

    For Consumers:

    Artsopolis provides comprehensive and easily accessible information for cultural enthusiasts. Events may be discovered from a number of navigation points including keyword searches, category/discipline pages, location directories, organization directories, user-driven recommendations, and several other criteria. When fully utilized, the system provides a rich content experience, including image galleries, promotional videos, and user reviews.

    For Arts Organizations:

    Exposure with Ease: Providing organizations of all sizes the opportunity to promote their upcoming events is key to the mission of many community-based service organizations. Listings can be submitted via online public submission forms or via a unique login to allow member organizations to manage their content independently... or both. Additionally, organizations who login can view reports of the traffic activity on their own event and organization directory pages, as well as click thru rates to their own website.

     

    How do I get started with Artsopolis?

    If you are interested in learning more about licensing our software, please contact us at: software@artsopolis.com or call us at: 408-998-2787 x206.

     

    History

    2000: Under a planning grant funded by the John S. & James L. Knight Foundation, Arts Council Silicon Valley begins a feasibility study for the creation of a to collaborative arts marketing program to serve the 320 plus cultural organizations throughout Silicon Valley.

    2001: The Silicon Valley Cultural Marketing Partnership (SVCMP) is initiated in July 2001 with a 12-member steering committee drawn from some of the region's top nonprofit, for profit and government marketing professionals. The steering committee is helmed by Marc Waxman and Dan Fenton and forges a strategic partnership with the San Jose Convention and Visitor’s Bureau.

    2002: Staff is hired and infrastructure is developed to support the new SVCMP program. Services are to be ramped up over the course of the year with official launches coming in 2003.

    2003: March 1 - AMP officially launches its flagship website, Artsopolis.com, serving the San Jose/Silicon Valley region. Artsopolis.com quickly becomes Silicon Valley’s leading online guide to Arts and Culture, providing the region's most comprehensive calendar with listings exceeding 1,000 active events and 1,200 cultural organizations and venues.

    2004: Word of mouth recognition of Artsopolis.com spreads through arts communities around the United States. Matt Lerhman of Alliance for Audience in Phoenix, AZ pursues a license with Artsopolis, making ShowUp.com the first member website in the Artsopolis Network.

    2005: The Artsopolis Network expands its national reach with the launch of websites in four more communities.

    2009: The Artsopolis Network reaches a milestone of 20 licensees across the United States and growing.

    2010: The Artsopolis Network launched a recoded system that gives licensees more control, improved performance, and allows for two new licensing options.

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